Angular and Salesforce Integration Success Story: CRM Transformation

Discover how ODC revolutionized customer relations with a custom CRM seamlessly integrated with Salesforce.
RelateBetter faced the decision of expanding their in-house team or outsourcing. After thorough consideration, they chose ODC's Angular dedicated developer team. This decision was driven by ODC's proven expertise in Angular, the flexibility of scaling the team as needed, and the cost-effectiveness compared to expanding the internal team. ODC's reputation for timely delivery and quality solutions played a pivotal role in this decision.
"The Angular-based solution, integrated with our existing Salesforce system, was a game-changer. It was as if ODC had given us a new lens through which to view our customer interactions - more intuitive, more responsive, and infinitely more efficient. The interface is not just a tool; it's a reflection of our commitment to our clients."
Sarah Johnson
Sarah Johnson
Director of Customer Success
— About the Client
— RelateBetter, led by Sarah Johnson, Director of Customer Success, specializes in enhancing client relationships through innovative solutions. The company, known for its commitment to delivering superior customer experiences, required an advanced technical solution to elevate their Customer Relationship Management (CRM) capabilities.
— Challenge
— The primary challenge was developing a CRM portal that was both powerful in functionality and user-friendly. The solution needed to integrate seamlessly with their existing Salesforce backend, ensuring a smooth transition and minimal disruption to ongoing operations.
— Value Delivered
— Offshore Development Center (ODC) provided a bespoke solution combining an Angular-based frontend with Salesforce, enhanced by Bootstrap for responsive design. This approach not only met but exceeded RelateBetter Inc.'s expectations in terms of performance and user experience, leading to a 30% increase in client satisfaction and marked improvement in operational efficiency.

Other issues to resolve

ODC encountered several challenges during the project. The foremost was integrating the new Angular frontend with the existing Salesforce backend without causing any data inconsistencies or downtime. Additionally, ensuring the CRM portal was intuitive and met the diverse needs of RelateBetter Inc.'s varied client base required meticulous planning and execution. Maintaining communication transparency and adhering to agile methodologies in a remote working environment also posed its own set of challenges.

Engagement Model Chosen

The dedicated team model was chosen for its flexibility and efficiency. This model allowed RelateBetter to have a team of experts at their disposal, who were entirely focused on the project, leading to better coordination and a deeper understanding of the project goals. It also offered a scalable approach, enabling adjustments to the team size based on project requirements, and ensured a more cost-effective solution compared to expanding the internal team.


The project's success was evident through tangible improvements. Post-launch, RelateBetter Inc. reported a 30% increase in client satisfaction, attributable to the enhanced user experience and functionality of the CRM portal. Internally, the team experienced a significant boost in operational efficiency, with streamlined processes and improved data management. The successful integration of the Angular frontend with the Salesforce backend resulted in a robust, scalable, and user-friendly CRM solution that not only met but exceeded the client's expectations.

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